In many companies more thought is now being given to how to make the best use of corporate social responsibility budgets and increase the impact of CSR activities. What might happen if a responsible business perspective were brought to all aspects of an organisation's operations and how the full range of its capabilities could be used to address social issues? What if social, educational, environmental and health problems that have hitherto been viewed as possible arenas for occasional CSR projects were viewed as mainstream business opportunities? Would this amount to the commercial exploitation of misery, or could a combination of innovative thinking and imaginative use of new capabilities provide affordable and inclusive solutions that would transform lives?
Global convention call for more focus on existing people and director and board development. So much emphasis is put upon recruiting new talent that we often overlook the importance of working with the people we have and ensuring they can cope with challenges, address opportunities and create a better future. We need to ensure that support arrangements are in place to enable people to remain current and competent, excel at key tasks and grow with a developing business.
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