Is data killing creativity?
Start Date: 23 Nov 2017
Start Time: 6:30 PM
End Time: 8:30 PM
Duration: 2 hours
Venue: MMU Business School, Lecture Theatre BSG.27, Oxford Road , Manchester, M15 6BH
The Educational Trust are delighted to welcome Hamish Nicklin, Chief Revenue Officer at The Guardian, to speak at their annual fundraising event in November at Manchester Metropolitan University.
Is data killing creativity? How advertising can return to its blockbuster heyday?
Data has proved a double edged sword for advertisers - new technology has promised hyper-targeted, instant tracking of success and for super low prices. But at what cost? Has creativity been sidelined by over-reliance on data? Hamish Nicklin, chief revenues officer at the Guardian explains how human instinct and cultural skills should interplay with the rich mine of data to produce stunning and effective ads and work in synchronicity with a quality media landscape.
Hamish will debate this issue with Johnny Hall, CEO of Mobedia, creating a lively and thought-provoking dialogue that will both inform and stimulate the audience in an event hosted by David Edmundson-Bird from Manchester Met.
Hamish is Chief Revenue Officer at Guardian News & Media. He is responsible for driving operational and strategic direction across the media, jobs and Labs businesses within Guardian News & Media. He also has responsibility for building long-term, sustainable business relationships directly with clients and agencies across the globe.
Previously, Hamish was at AOL UK where he was the Managing Director where he oversaw business strategy and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro. Before joining AOL, Hamish held the position of Director of Agency Sales at Google UK.
Questions about this event should be addressed to Network Support at firstname.lastname@example.org or by telephone on 01536 207394.